Attention illustrators! Have you heard about WIN yet? If not, read on for the full scoop as explained by our SCBWI MD/DE/WV illustrator coordinator, Rebecca Evans:
THE WORKING ILLUSTRATOR’S NETWORK
(WIN) The Working Illustrators Network of the SCBWI MD/DE/WV Region exists to connect all illustrators on a regional, local and professional level, through a variety of available means. The basic topics we will attempt to address are the circumstances we face as professionals: everyday, beginner, or experienced, in our careers.
The WIN Facebook website, which is still evolving, will be the go-to “hub” of the network. It will be a place to find information, and will eventually offer workshops, challenges, and more. Your input and participation will make this endeavor a success! If you are not a member yet please email Rebecca Evans at firstname.lastname@example.org
Website RECHARGE Challenge 2017
Your assignment, if you choose to accept it, is to create a portfolio website, or if you already have one, RECHARGE it!
- Sign up for the challenge by emailing Rebecca at: email@example.com
- Complete your website recharge by April 30th, 2017
- Email a link to your competed website to: firstname.lastname@example.org
- Receive a free website evaluation by our new iForce (WIN Illustrators leadership team – a force for good in the illustration universe)
YOUR WEBSITE IS YOUR MOST VALUABLE MARKETING TACTIC! What makes a “GOOD WEB SITE“?
- Ease of Use – simple navigation
- Simple and beautiful layout and design – clean and clear, consistent and professional
- Be selective – Showcase only your best work, remember a picture speaks a thousand words, and a bad picture speaks a thousand bad words! Don’t try to razzel dazzle, that will distract from your work. And Keep adding new work!
- About – A Photo and Bio, engage them by telling them about yourself in your own words, and present yourself as a professional, qualified candidate for their next project. Briefly share elements of your background, expertise, experience, and even what inspires you. Include any organizations or groups you are a member of to display you are an active participant in the Illustration community.
- Blog — Give insight into how you work. Your blog posts should primarily be about your current events as an Illustrator, such as recently finished projects, collaborations, interviews, new personal work, new studio space, etc. The idea is to present yourself as a working artist who is constantly creating, evolving. If something exciting happens, take advantage of it by sharing it with your audience. Don’t blog about Anything too personal, anything negative about current or past clients, anything unprofessional
- Contact information – don’t forget to tell them how to reach you after they view your fabulous website!
- Links to your social media – where else can they see your work? Follow you?
If you don’t have a site already here are a few easy platforms to help you build one: WordPress, Squarespace, Weebly
Examples of other Illustrators websites: